Pricing
Pricing is a crucial first step in selling your property. For an owner to receive the full potential value of their property it must be priced right. Too high of price will keep qualified buyers from seeing it, keep it on the market for an unnecessarily long period of time and possibly cause it to sell for less that it would have if priced right in the beginning.
Market Analysis
To assist in the right pricing a comprehensive market analysis is completed for every listing. Our agents analyze recent sales, market strength and apply this information to your unique property in order to come up with a suggested listing price. With comprehensive information provided by the professionals at Ridge Realty/Rentals you will have all the information you need to effectively choose your listing price.
Inspections
All real estate transactions require a number of inspections to be completed. Over our many years in business we have dealt with several inspectors and have come to know the best. Our agents will ensure all obligations are met on time by qualified professionals.
Paper Work
With different forms due to different agencies at different times, a real estate transaction can seem like navigating a maze of paper work, but not with Ridge Realty/Rentals. Our agents are very familiar with this complex and time consuming process. Their hard work takes the burden off the seller. You can rest easy knowing all paperwork will be completed accurately and on time.
Advertising
Pictures
Digital high resolution color photos will be taken promptly upon contacting Ridge Realty/Rentals. As appropriate, these photos will be used in a number of mediums from the Internet to print ads, brochures and post cards.
Virtual Tours
In addition to pictures, we take 360 degree by 360 degree iPIX virtual tours of every listing.
Our virtual tours allow prospective buyers to see everything they would standing inside the
property. Because we made a large investment in our own technology we are able to create
virtual tours in house. This means our listings have virtual tours of more rooms and
surrounding areas, all made very quickly.
MLS/Realtor.com
Comprehensive information on your property, along with pictures and virtual tours will be
placed on the Multiple Listings Service, giving other agents and their clients instant
access to your listing through an online interface. This information will become instantly
available for people anywhere in the world through the Internet.
Your listings will also be published on Realtor.com which gets over 3 million hits per
month and has become the leading online source for prospective buyers.
Open Houses
A brand new service, through the latest in mobile technology prospective buyers see live streaming video from our listings and interact with our on site agent, answering any questions they may have.
Before we hold an online open house we advertise on our website as well as in Internet ads and we notify our extensive mailing list of potential buyers. To access one of our online open houses one must simply go to the real estate section of our website. There they are able to see streaming video of the property and ask the on property agent questions.
Compact Discs
In this digital age people want as much information regarding a property as possible. This is why we manufacture CDs for all of our listings. We pass out CDs along with brochures. Discs include digital photos as well as virtual tours of the listing and pictures and virtual tours of the surrounding locations.
Magazine Ads
To attract qualified buyers we may run ads in exclusive magazines such as The Robb Report, Island Home, Coastal Living, Homes & Land and Distinctive Homes.
Direct Mail
After 23 years in business we have built up an extensive list of people who wish to be kept
abreast of new listings. We send out regular tri-folds with up to date real estate listings
as well as oversized high quality color postcards to potential buyers. We also use email to
immediately contact a very large list of potential buyers. These practices have resulted in
multiple sales for us in the past.
Internet
A majority of buyers start their hunt on the internet. This is especially true for purchasers
of Kapalua® Resort real estate, with the vast majority of buyers living on the mainland and in other
countries. Pictures and virtual tours of your listing will be put on our website which
receives thousands of hits a month. We may also create a website just for your property.
This works in conjunction to running ads in magazines and newspapers such as the Wall Street
Journal. In this case prospective buyers will be made aware of your property's unique website
and simply have to go to the nearest computer to bring up more information as well as detailed
pictures and virtual tours.
Online Open House
A brand new service, through the latest in mobile technology prospective buyers see live streaming
video from our listings and interact with our on site agent, answering any questions they may have.
Before we hold an online open house we advertise on our website as well as in Internet ads and we notify our extensive mailing list of potential buyers. To access one of our online open houses one must simply go to the real estate section of our website. There they are able to see streaming video of the property and ask the on property agent questions.


















